I drove down from Dubai to Abu Dhabi a few days ago and invited Seumas Gallacher to dinner. He’s just launched a new book in his Jack Calder crime series called Savage Payback and I wanted to both congratulate him and find out more.
For those of you who don’t know him, Seumas is a larger than life exuberant character. An old geezer like me who didn’t just go round the block a few times – he built the block. But on this meeting he seemed more introspective, sombre even. Much like his latest crime thriller in fact.
Over dinner at his favourite restaurant I interviewed him while he chomped on Osso Buco.
As an author who has only published one book I wondered how it felt to have 3 books on the shelf.
He said, “I feel as if I’ve come home. My experiences in the world of writing, editing, marketing and hard-copy publishing are gratifying. Channelling into the world of e-book marketing has been wonderful.”
I know that Seumas is a tireless marketing machine for his works and has a large internet footprint, but I wondered how that translated into sales. If anyone knows how it works it’s Seumas.
“It’s hard to tell which part of the footprint in the ePublishing contributes to sales. My adage is that ‘eye-share, gets mind share, gets heart share, gets wallet share.’
I asked if he could tell us how ‘wallet share’ looked these days.
“Downloads of my first 2 books north of 70,000 downloads proves my point.”
Seumas is known for encouraging writers and he gives of his own time to help, advise and support them. I asked if he had a mentor he turned to for advice.
“The writing business, in my experience, has been the discovery of a vast and universal writing family on the web. Their generosity of spirit continues to ‘blow me away’.”
Seumas and I both live in the United Arab Emirates, an amazing and diverse place and one where family values are treasured. To publish a book an author has to obtain a No Objection Certificate (NOC) or no outlet can sell your book. I asked Seumas how he felt about being a writer in the Middle East.
“I’ve been an expat for 35 years in various places around the world. I never forget that I’m a guest in each country and I fully respect the norms and mores of local culture. I completely accept that each country has it’s own parameters on what should and should not be published, and I have no problems with that.”
Your latest book Savage Payback, from my reading, has a grittier feel and a darker outlook than the previous 2 books. Is this a natural progression in the series?
“I felt a growing realisation that brutal reality can visit the good guys as well as the bad guys. That view is reflected in the book.”
What kind of feedback have you had with Savage Payback?
“Best so far, but most satisfying are the comments from my peers. I’ve never doubted my ability to write but each book continues my apprenticeship in the world of writing.”
I asked if he had any feedback from people who live in the Jack Calder world?
“My very good friend author Eric J. Gates, who is an excellent author and crime-writer in his own right, has given me invaluable guidance on details that are not generally known outside of the security business.”
A lot of people see self-publishing as a route to market for people who cannot get a publisher and I was sure he had a handle on the situation. I asked what Seumas’s views were on self-publish – v book publisher.
I’m biased because of the pleasure I get from the whole self-publishing ‘trip’. However, if my books had not been as successful as they are I don’t know if I would enjoy it so much. Be that as it may, as a business man if an agent or publisher offered me a lucrative deal? I’d bite their hand off and take it.’
As I said earlier, Seumas is unstinting in his support for other writers. I asked what advice he would give to others ‘on writing’.
“So many people call themselves ‘aspiring writers’ – consider yourself a writer when you’ve written one word. But be aware of the false compliments – it’s difficult to get ‘gut reaction’ to your work and to have self-honesty about your work. But when you get there? You’ll know it.”
Like all authors whose work is on Kindle I struggled with the pricing strategy. I wanted to know how Seumas felt about the ‘cheap, or free book’ syndrome enabled by Amazon. Are we authors building a world where readers expect books for nothing?
“I think that has already happened. but on the positive side it’s made eBooks a fixture in book sales and its now an accepted sales channel in the book world.”
To wrap it up I asked what his plans were now. More books?
“I’ve now firmly established the Jack Calder series. For as long as I can continue to find innovation for the story lines I see no end to the series.”
And your aspirations for the future?
“I’m a great believer in chasing your dreams. My dream is to make my success a reality by selling 500,000 books worldwidee over the next 5 years”
As we headed to the lobby for coffee, I had no doubt that Seumas Gallacher would achieve his dreams. His grit, determination and the return on the investment of his generosity in the book world will make that happen. His writing continues to mature with each book published and Savage Payback is the best to date.
His books can be bought from the Amazon chain.